Word: marketing
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Dates: during 1960-1969
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...nation a voice among the world powers. It even pleased the often xenophobic French that their gold reserves were sufficient to threaten the American dollar. At least the French man in the street relished De Gaulle's blocking of Britain's plaintive attempts to enter the Common Market...
...least 10 million U.S. women have taken them; about 7,000,000 are using them now. Despite the natural assumption that such popularity must be deserved, the Pill has provoked an almost equally strong countercurrent of opposition and denunciation. Anti-Pill crusaders demand that it be taken off the market, claiming that it is killing scores if not hundreds of American women every year, maiming ten times as many and making others infertile. More than a hundred lawsuits are pending against manufacturers...
...Pill on the U.S. market today contains two synthetic chemical components, one resembling the natural female hormone estrogen, the other a progestin that resembles progesterone, which women secrete chiefly during pregnancy. Some are combinations in which both the estrogen and the progestin are taken for 21 days a month; others are "sequentials," in which the estrogen alone is taken for 14 to 16 days, and estrogen with progestin for five...
...outside agency is now investigating rents in University-owned buildings to make sure that they are below current market levels...
...year firm with operations largely west of the Mississippi. After the war, it moved eastward. Then, recalls Walter Haas Jr., 53, a great-grand-nephew of the founder and the firm's president since 1958, "we did something very basic. We began concentrating on the teen-age market." As its youthful customers grew older, the company kept their trade by bringing out "white Levi's" and later a full line of men's casual wear. Last year it introduced "Levi's for gals," a line complete with miniskirts, culottes and shirts...