Word: marketing
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Dates: during 1960-1969
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...certain Professor Seward had amassed a fortune peddling horoscopes on the Atlantic City boardwalk. Now 72, he supervises the distribution of more than 50 zodiacal and occult items and books all over the world. Zolar horoscopes range from $200 for a personal one down to $25 for a stock-market forecast in a plain envelope (ten choices on the New York and American exchanges), $15 for an overall look at next year and $10 for a natal chart. He is now looking for a buyer for his name and business...
...STOCK MARKET. During his campaign, Nixon stirred much criticism by promising an end to "heavyhanded bureaucratic regulatory schemes" for policing the securities business. Nonetheless, Hamer Budge, new head of the Securities and Exchange Commission, has stressed that he will combat malpractices as vigorously as his activist predecessor, Manuel Cohen, who has praised Budge. A judge from Idaho, Budge is particularly eager to protect the interests of small investors...
Still, Nixon has given in to some special interests, particularly in the area of foreign trade. In a recent press conference, he made an impassioned plea for freer trade that disappointed high-tariff protectionists. The U.S., however, has pressured Europe's Common Market and Japan to impose "voluntary" quotas on steel exports, and Nixon has made clear that he favors similar quotas for textiles. Another threat to free trade comes from home builders and lumbermen, who want the U.S. to curb timber exports to Japan. Partly because of high Japanese demand for U.S. lumber, domestic prices have risen...
...read the car market and all you can say is "You dumb foot drag-gers-you in Detroit-what took you so long to know imports were going to hit a million?" Now the market is damn well defined, and you know what the market says: "Give me a hell of a good buy for two grand, will...
THAT is Ford Executive Vice President Lee lacocca's earthy account of a decision that will shake up the U.S. auto market well into the 1970s. This week Ford plants in St. Thomas, Ont., and Kansas City, Mo., begin turning out lacocca's "hell of a good buy." It is the much-trumpeted Maverick, first of Detroit's new line of small cars. List price of the Maverick...