Word: marketing
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Dates: during 1960-1969
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...almost 24 hours, Sirhan could not even be identified; he did not object to being called John Doe. Nonetheless, Sirhan could become almost garrulous about such unrelated matters as the high cost of childbirth, the Boston strangler and the state of the stock market...
...same cannot be said, though, for the newspaper and magazine columns that have proved so popular. Righter's is the Leo's share of that questionable market, but it is only a share. He has some 17 rival newsprint astrologers. Outstanding among the competition is Sydney Omarr (225 papers), a highly intelligent younger astrologer who has given up most of his private practice to devote
...which adds up to a great book. In view of the flood of third rate books on rock now hitting the market it is especially important that Paul Williams' Outlaw Blues not be submerged...
Wells, Rich, Greene got the account in 1967, when Menley & James, which also makes Contac cold capsules, wanted a place in the $2 billion-a-year cosmetics market. At first, the company considered acquiring an existing cosmetics firm. President Peter Godfrey, who knew the then Mary Wells only by reputation, solicited her advice. Counseled Mary: "Don't buy a going concern. You'll get stuck with its image...
...assets: nine years in the merchant marine, two years in the Army, a high school equivalency diploma and a voracious appetite for reading. An Army buddy had introduced him to Gerald M. Loeb's Battle for Investment Survival, and Stein was hooked. He read every stock-market book that he could find, and landed a position as a $50-a-week clerk. Then he shifted from job to job in several Wall Street houses, always moving...