Word: marketing
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Dates: during 1960-1969
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...just before the lease expires-and the tenant can take it or leave it. Many middle-income people are forced out just as surely as if they had been evicted, and it does not take long to find a new tenant in what is very much a landlords' market. Desperately seeking living space, Manhattanites generally settle for less space than they need at more rent than they can comfortably pay. Quite a few have fled to the suburbs...
...bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago's Alberto-Culver Co., whose advertising is slightly less explicit. Warner-Lambert executives reckon that the new deodorant market will soon be worth around $58 million a year...
...tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed that customers care little for the coy approach. As Copywriter Prag puts it: "Women interviewed said, 'Just...
...first paid issue of BAD came out Oct. 16 of last year, a logical step in the face of advertisers' desires to reach as many college students as possible. Advertisers, eager to strengthen his market, had been paying BAD's press bill all along; now Lewis increased his college circulation 50 per cent by giving the entire press run to students and charging for copies in public places, with the additional income helping to finance the free distribution. Boston After Dark sells about 5000-6000 copies each week, Sullivan said, not counting 2500 subscriptions (perhaps half of which are complimentary...
Setting aside a "Boston After Dark Day" is not as frivolous as it may sound; Boston has opened up in the past few years--there are more small theatres, more special rates for students. "We've made the college student a first-class citizen in the market-place of Boston," Lewis said. And according to Kenneth S. Opin, BAD's newest staff member (pipe and three-piece suit), who up until this week had handled advertising for such entertainment businesses as the Charles Playhouse and Sack Theatres, the number of small residence theatres in Boston has more than tripled since...