Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...traditionally fat U.S. trade surplus shrank to almost nothing last year largely because of steel. Foreign steel makers, who accounted for less than 5% of the U.S. market as recently as 1961, won a 12% share in 1967 and a surprising 17% in 1968. American pur chases of steel from abroad last year reached a record $1.5 billion...
...Mills, chairmen of congressional committees that have conducted hearings into proposed steel-import quotas, jointly applauded the agreement as "a welcome and realistic step." Steelmakers were not quite so exultant. Industry spokesmen pointed out that the levels agreed upon would still amount to more than 13% of the U.S. market-greater than any year prior to 1968. Some steelmen also feared that the Japanese and Europeans would compensate for the hold-down by shipping higher-priced lines of steel...
...funds, Channing was heavily invested in the more seasoned glamour stocks-Ling-Temco-Vought, Fairchild Camera, Polaroid-that declined during the stock slump before Lyndon Johnson's March 31 renunciation, and have been slow to recover. Big funds cannot move out of such stocks quickly without upsetting the market; but smaller funds can-and they did. In a highly selective market, says Channing's Green, "There is no doubt that a small fund has an advantage. After you get to a certain size, bigness itself interferes with your flexibility in moving in and out of stocks...
...casual glance at investment statistics might suggest that 1968 was a vintage year for mutual funds. Most of them outperformed the market and, overall, the assets of 300 U.S. funds grew a healthy 22%, from $45 billion to $55 billion. Of 307 funds surveyed by Manhattan's Arthur Lipper Corp., 285 did better than the Dow-Jones average of 30 blue-chip industrial stocks, whose average 4.3% growth barely kept abreast of inflation. Altogether, 238 funds topped the 9.4% gain of the New York Stock Exchange's index of all its 1,249 common stocks...
Enter the Engineers. The effort that went into the Pampers' development was worthy of the creation of a new line of automobiles. Product designers created the company's first disposable diaper in the late 1950s, but it flunked its market tests because the retail price of 10 ? was simply too high for mothers -who make an average of eight diaper changes a day. The problem was then turned over to production engineers, who devised a high-speed, block-long assembly line that brought the price down to 5½?. That is considerably more than the cost of buying...