Word: marketing
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Dates: during 1960-1969
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...offers to U.S. investors in underdeveloped countries. The inducement of tax holidays made Puerto Rico's Operation Bootstrap a resounding success. If the business man and the Government looked at the ghetto as an underdeveloped country, they would in fact see one of the world's greatest potential markets. If black incomes were brought up to the white level, businessmen would have a new market of about $20 billion a year...
...efforts to reach a settlement with Ian Smith's breakaway white regime in Rhodesia. Singapore and Malaysia deplored Britain's planned military withdrawal from points east of Suez. Australia and New Zealand were unhappy about London's hankerings to join Europe's Common Market, a move that would cost them dearly in tariff concessions. Four East African members that are anxious to get rid of their Asian minorities (Kenya, Tanzania, Uganda and Zambia) were outraged because Britain was not willing to take them off their hands and decided to boycott the conference's discussions...
...colored stone that shows flashes of purple and green, its predominant color is a deep royal blue. Since "blue is the most popular color in gems," according to Henry B. Platt, vice president and director of Tiffany's and the man who gave Tanzanite its name, the potential market for the stone is huge. It is hardly diminished by the fact that Tanzanites, because they are softer and somewhat less refractive than sapphires, are also less expensive: they retail for a maximum of $400 a carat, compared with as much as $2,500 a carat for top-quality Burmese...
There are other, easier ways to make a lot of money. Go into the stock market. Why do people do the public-hippie trip? Well. Entertainers occupy a quasi-sexual world onstage, symbolically conquering entire audiences with their vasty charms. A good rock performer must maintain a tremendously sexual presence onstage, and let it be known in various ways that he's got a bigger one than any two men in the audience. C.F. Mick Jagger or Hendrix. By throwing your head around dramatically, by sweating a lot, by swinging your libidinously sweat-curled hair like an escaped rapist...
...Borgias. He and a partner made $2,500 a week from the slot-machine business. Valachi also ran a numbers racket, a "classy horse room" in White Plains, N.Y., and a loan-shark operation. He bought his own race horses. During World War II, Valachi worked the gasoline black market, earning about $200,000 in three years from finagling with ration stamps. Even at that, he says, "I wasn't so big." After the war, he muscled into jukeboxes but also went respectable by sending his son to a private school and moving to suburban Yonkers. Then Valachi slipped...