Word: marketing
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Dates: during 1960-1969
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...never thought I would live to see the day when the spiritual leader of millions of Roman Catholics would send his condolences upon the destruction of twelve empty airplanes and never utter a word against the wanton slaying of twelve human beings who perished in a Jerusalem market explosion while doing their Sabbath shopping...
...rate at which bankers themselves can borrow from the Federal Reserve. But it made no change in the 6¼% ceiling on the interest that banks are allowed to pay on large time deposits, which account for about $23 billion in U.S. banks. As money rates in the open market spurted above 6¼%, New York City banks alone lost almost $1 billion in such funds as corporate treasurers took advantage of the higher return available on bonds and even U.S. Treasury securities. Some economists expect banks to lose as much as $4 billion more during the first three months...
...from 398,000 cars to 535,000, worth $496 million. Even in Germany, home of the Volkswagen, 1 out of 13 cars is a Fiat. Sales to the U.S. have been relatively modest because Agnelli has concentrated on exports to Europe and has only recently begun a drive to market a broader range of bigger cars in America. Still, Fiat's U.S. sales doubled.in...
Agnelli is also looking to Eastern Europe, where the auto market is underdeveloped and potentially great. Tito's Yugoslavia builds Fiats under a licensing arrangement, and Poland recently signed a similar agreement to build "Polski-Fiats." Russia has hired Fiat to help it construct and run an $800 million plant at Togliattigrad on the Volga. The huge plant is scheduled to begin producing Fiats by early 1970, and work up to an annual output of 600,000. "It is hard for Italian Communists to complain about Agnelli," says Rome University Economist Paolo Sylos-Labini. "After all, if Fiat...
Almost alone among European car makers, Fiat has adopted Detroit's successful technique of expanding its model lines as its market grows more affluent. In 1964, Fiat introduced its 850, a mightier mouse but cheap enough (at $1,280) to sell well in that year's recession. Since then, largely at Gianni's urging, Fiat has followed Il Boom with medium-priced cars and then luxury models. In all, the company now builds 20 models, including its sporty 124, which is becoming Europe's Mustang, and the Fiat-Dino, a 120-m.p.h. job that costs...