Word: marketing
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Dates: during 1970-1979
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Sales of cars would slide still farther. The biggest vehicles, which produce the fattest profits for manufacturers and dealers, would be the worst hurt. Small cars would increase their market share, which now is more than 50%. Among Detroit's Big Three, ailing Chrysler Corp. would fare the worst. Though 70% of its cars are compacts and downsized models, vs. 50% of Ford's and 30% of GM's, small vehicles are the least profitable, and the company would have to boost output sharply to remain competitive. That would be a difficult step for Chrysler to take...
...economic jargoneers have labeled a "synchronized recession." Now no one can be sure how high the cartel will push oil prices beyond their present official maximum of $23.50 per bbl., but demand for petroleum makes a substantial increase certain. Single shipments of crude are being sold on the spot market for as much as $40 to $45 per bbl. This shows just how much people are prepared to pay for oil in the pinch that has been created by the loss, for much of this year, of some 2 million bbl. of crude per day from Iran...
Saudi Arabia can no longer even hold down prices by threatening to flood the world market with crude, a tactic that Petroleum Minister Ahmed Zaki Yamani successfully employed as recently as late 1976. The key reason is that the Saudi fields are reaching maturity, and it would take years of work and billions of dollars in fresh investments to boost daily production of about 9.5 million bbl. by very much for any length of time...
...industry is the U.S.'s second largest exporter (after agriculture), and sales of commercial jets and spare parts make up $5 billion of the industry's $9 billion contribution to the U.S. balance of payments. Until the mid-70s, U.S. planemakers had about 80% of the commercial market in the non-Communist world. But the technological success of the Anglo-French Concorde convinced Europeans that they could become powers in mass-transport aircraft competition. The Airbus consortium of West Germany, France, Britain, Spain, The Netherlands and Belgium rolled out the economical A300 and smaller, more advanced A310 models...
...Airbus A310 was introduced. Among the reasons: Airbus is more fuel efficient than the 767 for trips under 500 miles and better suited to shorter European distances. Except for the planes that it sold to Eastern two years ago, Airbus has yet to crack the U.S. or Canadian market. The battleground is spreading to the Middle East and North Africa, but with an astonishing backlog of almost $20 billion in orders, Boeing is still way ahead...