Word: marketing
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Dates: during 1980-1989
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...propriety of Sotheby's practices, Ainslie says, "Our procedures follow every regulation required of us. We proudly market our financial services. There is a suggestion that financing is immoral or wrong. That is an elitist view that we frankly find ridiculous...
Julian Agnew, the London dealer, believes that "outside regulators could create as many problems as they solve -- they may not know the market well enough. Ideally, self-regulation is better. But if a dominant firm stretches the unwritten norms of the past, ((self-regulation)) may not be enough...
...below the reserve." (A chandelier bid above the reserve violates present rules.) Aponte was also concerned about the practices of not announcing buy-ins and of keeping reserves secret. The auction houses held that if bidders knew what the reserve on a lot was, it would chill the market. Art dealers, lobbying the agency, maintained that the reserve should be disclosed and that bidding should start...
...growth area for forgery today is the work of the Russian avant-garde -- Rodchenko, Popova, Larionov, Lissitsky, Malevich -- which, as a result of perestroika, is coming on the market in some quantity after 60 years of Stalinist-Brezhnevian repression. Prices are zooming, and authentication is thin. Sotheby's held a Russian sale in London in April 1989. It contained, according to some scholars, two outright fakes ascribed to Liubov Popova and one dubious picture, badly restored and signed on the front -- something Popova never did with her oil paintings. Doubts about the authenticity of these works were voiced...
Such events remind one that the art market in general, including the auction business, is not a profession. It is a trade, a worldwide industry whose gross turnover may be as high as $50 billion a year. Like other trades, it contains a large moral spectrum between dedicated, wholly honest people and flat-out crooks. It has never earned the right to be considered either self-policing or self-correcting. It needs regulation, but consumer affairs -- overburdened with the million complaints about small and large business violations that arise in New York, which it was created to deal with...