Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
When the beer industry was in its heady heyday, brewers saw little reason to give discounts. But in these sober times, sales have gone flat, and brewers are ready to use drastic measures to defend their place in America's coolers. Last week market leader Anheuser-Busch announced an aggressive round of price cuts in response to markdowns by its archrivals, notably Miller Brewing and Adolph Coors. Anheuser-Busch will cut the prices of its major brands, including Budweiser and Michelob, by as much as 25 cents a twelve-pack to match competitors. The company says the markdown is necessary...
...stock market gyrated in recent weeks, the swings have been fueled by the widespread use of program trading. In this computerized practice, speculators trade stocks and stock-index futures simultaneously to profit from minute differences in prices. But program trading incited a Wall Street revolt last week as the Dow Jones industrial average plunged 92.42 points to 2596.72. Faced with pressure from investors, the firms Bear, Stearns and Morgan Stanley said they will halt the use of index arbitrage, the most popular form of the | strategy. A third firm, PaineWebber, scrapped all forms of program trading...
...seize the present opportunity." President Bush likewise abandoned a timid U.S. attitude when he granted Hungary most-favored-nation trading status and declared, "We are privileged to participate in a very special moment in human history. We are witnessing an unprecedented transformation of Communist nations into pluralistic democracies with market economies...
Mostly, however, TV horror is flourishing in a batch of popular syndicated programs, usually tucked away on independent stations. Eight such series are on the market. Three of them -- Star Trek: The Next Generation, Friday the 13th: The Series and War of the Worlds -- were among the five top-rated weekly syndicated shows at the end of last season. Oddly, they have attracted little notice beyond their cult audiences, even from the clean-TV crusaders, who would probably be appalled by the prolific (though rarely graphic) violence. Which is just fine, since it allows the rest of us to enjoy...
...earth shakes and rolls under my feet," shrugs novelist Wallace Stegner, a 40-year resident of Los Altos Hills. "It's never particularly alarmed me." Brokers insist that San Francisco's booming real estate market has not subsided. "Obviously the quake was a drawback," concedes Katherine August of First Republic Bancorp, which specializes in loans for luxury homes. "But I don't think it will have a lasting effect on the market. We closed one deal the day after the quake." Says pollster Mervin Field: "Sure it shook people up. But look at the World Series game that was interrupted...