Word: marketing
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Dates: during 1980-1989
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...Americans respond to disasters and potential disasters is a subject worth dwelling upon. The permanent damage of the stock market's bounciness seems negligible at this point. And while dozens of people were killed in the San Francisco earthquake, and tens of thousands were left homeless, hundreds of millions of people all over the country saw, heard, read or talked about both incidents...
...case of the stock market, such a numerical need is perfectly logical. The number was the story: down 190.58 points. The way in which numbers are expected to grow into bigger numbers, however, is not so straightforward. Exciting numbers--200, 300, 400, 500--flitted through American minds all weekend. In the end, a combination of relief and disappointment greeted Monday's actual closing figure: back up 88.12 points...
...case with the market, the American imagination counted its chickens in the Bay area before they cracked. Original estimates of "quake dead" (as the New York Times called them) had to be downgraded from 270 to 59. The three-digit figure was appealing to the media, but alas, not true...
...ability to remain optimistic would truly be commendable were optimism itself an object of value. About the stock market, our president said simply, "I'm not worried." Visiting California, Bush did let his emotions get the better of him when he said "Jesus" at the sight of Interstate 880. But he quickly recovered enough to sound presidential in expressing his "genuine appreciation for the way this community is pulling together...
...real World Series is set to resume on Friday. On the other hand, seismologists say the real San Francisco earth-quake is still set for the coming decades. As for the stock market crash--well, the economists don't know. If the real crash ever does come, George Bush may well manage to stay aloof. Most of the rest of us, though, won't be able to afford to cheer...