Word: marketing
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Dates: during 1980-1989
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Experts in the both the academic and business communities said they were elated by yesterday's stock market recovery after Friday's drastic plunge, but there were mixed opinions as to the long-term economic significance of the fluctuations...
Virgin founder and chairman Richard Branson has similar ideas about Japan, where his company could market records by such stars as Phil Collins, Paula Abdul and Ziggy Marley. Branson, 39, said the deal will "provide a springboard for our ambitions to become the world's No. 1 music group...
...additional $175 million this year to introduce the product. When it goes on sale in January, Sensor will be priced at about $3.75 for the razor and three blades. Gillette hopes to sell 15 million razors the first year and snare 15% of the $770 million U.S. wet- shaving market...
...undeniable. The King of the Deal already owns the prestigious Plaza Hotel in Manhattan and two hotel-casinos in Atlantic City. Last May he paid floundering Eastern Airlines $365 million for its East Coast shuttle service, renamed it the Trump Shuttle, and now controls at least 40% of the market, in contrast to 26% when he took over. Trump has made huge killings by buying stakes in companies and leading other investors to believe he had an interest in a buyout, only to sell out after the stock price rose. Among his targets have been Golden Nugget, Pillsbury and Federated...
...predictable as the grumbling from Detroit was the calm reaction in Japan, whose share of the U.S. market has climbed from 15% in 1979 to 25% today. "It's not that tough technologically, but we'll need some lead time," said a Japanese auto-company official. He added that the new standards would raise sticker prices "only marginally" because Japanese firms typically rely on thinner profit margins than their U.S. counterparts...