Word: marketing
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Dates: during 1980-1989
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...mind of his own. Whether by conviction or out of cynical self-interest, he has pursued reformist policies designed to repair his country's shattered economy as well as to endear him to skeptical citizens: the institution of land-tenure rights for farmers, the beginnings of a free-market economy and recognition of Buddhism as the state religion. While Hun Sen's cloudy history as a former member of the Khmer Rouge and his association with the Vietnamese continue to haunt him, he is gaining stature as a nationalist. He is regarded by many Cambodians as the only viable alternative...
Hanoi will have to try to revive its bankrupt economy with little help from the outside world. The Vietnamese dream is for another Asian miracle, patterned on what its newly industrialized neighbors have achieved. Reformers have laid ambitious plans for restructuring the economy on free-market principles. "We think of ourselves as South Korea 25 years ago," says Nguyen Xuan Oanh, a senior adviser to the Vietnamese government. "The only stumbling block is how soon will the U.S. give us the green light...
COLONIAL ATTITUDES. When Britain's Blue Arrow employment firm took over the much larger Milwaukee-based Manpower in 1987, the new owners made little effort to understand the market they were entering, according to Manpower chairman Mitchell Fromstein. He even took offense at the Blue Arrow company newsletter, which he refused to distribute to his 1,400 U.S. offices because it was "poor in quality, provincial and British in nature with little articles about the soccer team in South Wales." Friction grew to the point that Blue Arrow tried to fire Fromstein, but in a battle for control he wound...
...agreeing to pay $3.4 billion and assume $1.2 billion in debts. Coming less than two years after Sony's $2 billion purchase of CBS Records, the acquisition completes the transformation of the maker of Walkmans, televisions, stereos and videocassette players from gadgeteer to master showman. Sony now hopes to market American pop culture through leading- edge Japanese technologies in film, television and music...
COVER: In the adoption market, healthy white infants are the hot commodity, while other children get left behind...