Word: marketing
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Dates: during 1980-1989
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When they arrive in Asia, U.S. cigarette producers often try to light up the female and teenage market, a strategy that particularly angers health experts. In Taiwan street peddlers hired by U.S. firms hand out free cigarette samples at discos. Marketers for R.J. Reynolds last year planned to charge five empty packets of its Winston cigarettes as admission to a rock concert in Taiwan but dropped the idea in the face of a public outcry...
...AIDS epidemic. Activists have accused Burroughs Wellcome, the drug's manufacturer, of taking unseemly advantage of desperate AIDS patients. AZT, which is being taken by more than half the 42,000 people with AIDS in the U.S., ranks as one of the most expensive drugs on the market. The debate comes at a particularly crucial time for 7,000 AIDS patients who have depended on federal help to buy the drug. The $20 million program to provide them with AZT expires at the end of this week...
...P.L.C., cites the high cost of research and development. In an attempt to defuse the cost crisis, the company said last week that it will cut the wholesale price of AZT 20%, to $1.20 a pill. One reason the company is able to do so is that the potential market for the drug has grown substantially in recent weeks with the discovery that AZT can help a far larger group. A Government study released in August concluded that the drug, besides helping people who have AIDS, can also postpone the appearance of the disease in people who are infected...
...supplant AZT. As a result, the Government invoked the Orphan Drug Act, a law passed in 1983 to give pharmaceuticals makers financial incentives to develop treatments for rare diseases. The law allowed the Government to give Burroughs Wellcome an exclusive seven-year license, to commence when AZT reached the market...
...more important, it is not clear that he has a detailed vision of what kind of system he wants to replace the old one with -- a free market economy, a form of democratic socialism or simply a more efficient state monopoly. At last week's meeting, Gorbachev dismissed all claims "that we are unable to resolve problems facing the country without introducing capitalism into the economy." So far, though, perestroika has been a series of slogans rather than a well-structured set of programs. American Sovietologist Abraham Becker of the Rand Corp. concludes that Gorbachev came to power with...