Word: marketing
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Dates: during 1990-1999
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Canny Crimson businessmen looked across Harvard Square and saw a new market, both for circulation and advertising, at Radcliffe. To Crimson editors, an old joke had staled. The portrayal of a Radcliffe girl as a female with brains but no beauty was a pallid sketch after they had seen women at work...
...stay tuned for next week's spring-summer show: how to replant after de-mining has churned up your garden. Broadcast from Sarajevo with help from the nonprofit Internews, the show has attracted sponsors from the building industry, one of the few growth sectors in the region. Next market, Belgrade...
...announcement drew cheers from environmentalists and regulators, who warn that America's infatuation with big trucks and sport-utility vehicles poses a dangerous ecological threat because the big rigs emit more pollutants. Ford's 1 million annual truck sales account for a third of the U.S. market. By voluntarily cleaning up its truck emissions, Ford is challenging the industry to do likewise. Says Daniel Becker, director of energy policy at the Sierra Club: "Ford deserves applause for coming out earlier than they were required to with cleaner trucks...
...realize it or not, are pouring cash into subadvised funds. These funds are farmed out by the likes of Vanguard and Dreyfus to outside managers with special expertise. That's a good thing, according to a recent study, which showed that subadvised funds, especially in growth, health and emerging-market stocks, initially outperform, by up to 0.5% annually, their in-house peers. Two such choices are Enterprise Growth and Dreyfus Appreciation...
STARTING TO CLICK Grandma's In box will never be the same. Digital cameras, once just a techie's toy, are being snapped up by the mass market. According to a new study by IDC, a Massachusetts-based research firm, falling prices and improved quality will drive shipments to 22 million by 2003. The new cameras are popping up everywhere; even Barbie has one. Still not convinced? Say cheese. Grandma wants to get that on disk...