Word: marketing
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Dates: during 1990-1999
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Unlucky or not, this is the worst losing streak for the launch industry in the past 13 years, since the Challenger explosion drove skittish customers away. And with each new pratfall the domestic fleet suffers, the U.S. share of the launch market looks shakier still. In the 1980s, the U.S. controlled 75% of the world's commercial-launch business; that figure is now about 45%, with new competitors on the horizon. "Until Lockheed and Boeing sort out the glitches," warns Marco Caceres, an analyst for the Teal Group in Fairfax, Va., "they are not going to compete...
Spanish-language radio hasn't always received its due from advertisers. Early this year, a study sponsored by the Federal Communications Commission found that advertisers who spend $1 per listener for general-market stations pay only 78[cents] on comparably rated minority-formatted stations. Report author Kofi Ofori says he also found that 91% of minority-radio broadcasters had run into advertisers who had instructions not to buy time on urban or Spanish-language stations. A sales manager for a Spanish-language station is quoted in the report as saying that an account supervisor for a major car manufacturer told...
...claims was decreasing. Last year margins were well over the target again. Buffett warned that such stellar results would not persist because they would soon invite competition. That's what has happened, and now he expects the industry's margins to contract as insurers cut prices to battle for market share--bad news if you own the stocks but not if you're a policyholder...
...WINNERS] ROBERT RUBIN Others get office party. He resigns; market shudders. Uh-oh, shower of brimstone on Greenspan exit...
...chance. In its first week on the market, Xenical was prescribed by an estimated 24,000 U.S. doctors in face-to-face consultations. If you wanted to fit into a smaller bikini and couldn't co-opt your GP into saying you were obese enough for the drug--well, you knew where to look. "Where can I get Xenical online without a prescription?" asked a correspondent in the newsgroup alt.drugs. A reply came from Pharmcom.com another offshore operation, this time in New Zealand. Like a good spouse, the online doctors don't call you on your weight claims. A height...