Word: marketing
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Dates: during 1990-1999
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...case, Burns looked at why one portion of a client's business--its cookies--were losing money and market share...
Using Bain's extensive library and any means possible, says Burns, he and other team members learn as much as possible about a firm, its market and its competitors...
...their loved ones to make the organs appear more attractive? "Aunt Ginny hasn't touched the bottle in years!" Long term effects could be even more serious. While officials swear that there will be absolutely no bidding, this could be the first step towards a booming human organ market? Maybe celebrity organs would become a new hot commodity--if Elvis' sequined jackets would bring in thousands, what about his pancreas...
While organ shortages need to be addressed, the best approach may not be that of the free market. The "invisible hand" can be very efficient, but watch out before it grabs your liver...
...almost 10 percent of OurSquare's membership, coming in just behind Penn and ahead of Cornell, Princeton and Columbia. If you want to join the thriving on-line "100 percent private" elite, don't delay--the OurSquare folks plan to "close the community" once 5 percent of their target market joins up, leaving a scant 75,000 spots available. Reserve yours before you're doomed to be an on-line commoner...