Word: marketing
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Dates: during 1990-1999
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This credo is at the heart of what scares traditionalists about the market and entices the newer generation. I was schooled at Goldman Sachs--could it be just 15 years ago?--that nothing could be safer, and have less risk, than U.S. Treasuries. They set the safety benchmark against which you could measure everything else, and when I got in the business, that benchmark was a hefty 14%. That return, backed by the full faith and credit of Uncle Sam, was simply too competitive to even consider equities. Stocks had done nothing for a generation; bonds seemed like the only...
...times have changed. A host of new technologies is promising simpler (and much cheaper) "plug-and-play" ways to network computers in the home or small office. What's driving the market is the notion that consumers would jump at the chance to network if only they were given the right tools...
...Still, it leaves us in a quandary. When we last saw Bill Gates, as a fuzzy image on a videotaped deposition, he appeared surly and arrogant. He followed each question with a lengthy silence, denied knowledge of e-mails he had written and professed not to understand words like "market share," "concerned" or "ask." He was, in other words, one of the most potent weapons in the government's armory...
...trial in early April, charged with attempting to buy the secret formula for Bristol-Myers Squibb's cancer drug Taxol for $400,000--just one of many alleged plots to fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...
...Internet economy is such that the first provider of a service is normally the one which achieves the most success and turns into the market leader," he said...