Word: marketing
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Dates: during 1990-1999
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Pratt says market forces have made Yale University Press lean toward trade books, but not at the cost of academic monographs...
...booth to a building's entrance. The entrance would be password-protected and impenetrable until the booth's door was secured. The chamber's claustrophobic scale would deter all but the most diminutive of piggybackers. The next year, Schumann constructed an electric bicycle. Although he was unable to market it as he had hoped, it did take him--literally and figuratively--to his job at Ford Motor Company...
...booth to a building's entrance. The entrance would be password-protected and impenetrable until the booth's door was secured. The chamber's claustrophobic scale would deter all but the most diminutive of piggybackers. The next year, Schumann constructed an electric bicycle. Although he was unable to market it as he had hoped, it did take him--literally and figuratively--to his job at Ford Motor Company...
Although the bottom line has ruled academic publishing for several decades, the drive to publish smaller, more popular books has accelerated recently due to a more competitive publishing market...
...three have always had a "dormant entrepreneurial interest" and wanted to review products that interested them, Carmody said. He hopes their unique idea will allow the site to become a quick market leader...