Word: marketing
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Dates: during 1990-1999
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...Home Depot campaign is an indication, the greens have a good strategy. Reluctant to be called anti-business, they refer to "market campaigns" rather than consumer boycotts. To deter corporations from taking timber from untouched parts of British Columbia's Great Bear Forest, the world's largest vestige of coastal temperate rain forest, the Rainforest Action Network, along with the Sierra Club and other groups, used a stick and carrot on the big customers of lumber companies. The activists blasted Home Depot for buying Great Bear wood, but when the chain stopped, they ran ads praising the decision...
...subsequently divorced. She was articulate and confident, and I got the feeling that for her, real life was what you did while looking for the next big score. Then she said something that struck me as unusual coming from an adult-video actress: "I'm really into the stock market...
Perhaps that's what drew her to McDermott, or at least elevated their relationship to the point where she boasted to friends about her "really rich boyfriend." McDermott was certainly a man who knew the market, having worked his way up from entry-level research analyst to CEO of Keefe, Bruyette & Woods, a boutique investment bank. The firm was on the verge of what would have been his crowning achievement, a $100 million public offering last May. But days before the IPO, the firm canceled the deal when McDermott told his partners he was under investigation by the Securities...
...hard to think of anyone who could resist the call of today's roaring bull market. So when agents of the Drug Enforcement Administration set out to crack a Colombian cocaine ring three years ago, they opened a fully licensed--but also fully bogus--brokerage in suburban Atlanta to get inside the drug world. Even though the customers never made a single stock trade--double-digit stock gains are paltry in contrast to 400% returns on cocaine--the sting paid off last week with federal indictments of five Colombians, who are believed to have ties to the Cali drug cartel...
...Drug agents subsequently opened their phony office and offered to launder funds for suspected traffickers. As it played out, agents picked up drug funds in gym bags, luggage and boxes on the streets of such cities as New York, Dallas, Madrid and Rome. Then, with the help of black-market money changers in Colombia, the dollars were converted into pesos and deposited into the traffickers' Colombian accounts. But much to the dismay of the brokerage firm's clients, their gains turned out to be purely short term...