Word: marketing
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Dates: during 1990-1999
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...banks, Broadview limits its business to the high-tech sector--Internet start-ups, Web-based companies, computer firms. Broadview's partners and analysts advise those tech companies on mergers and acquisitions, from finding potential targets for mergers to negotiations to finessing the final deals. It's definitely a niche market, where experience in the computer world is more important than test scores or grades. Shemmer never intended to find a job in the technology sector but was impressed by the company's casual style...
...changes hourly. The list reads like a who's-who of the technology industry. (Insider information could be a significant problem for an investment bank: Even in the course of researching this article, I learned about several upcoming mergers that could have netted a well-timed profit on the market...
...list matters because the stock market is every analyst's favorite hobby. Shemmer and the other analysts trade stock prices like sports scores, bragging loudly about their stocks from their desks. Shemmer has more than $11,000 of his own money invested in the market, mostly in risky, especially volatile "penny stocks" that can be bought in huge quantities. "Make your fucking move!" he shouts at one dawdling stock. But he's proud of a company called Zamba, which started out in the morning at $5 a share. It's up to $5.50 by the time he settles down...
...global superpower that can't seem to upgrade its image; the other was considered a upscale comer in the same market, but couldn't seem to take off. So on Wednesday McDonald's ate up Boston Chicken, Inc., the white-hot IPO of 1995 that turned out to be one of the all-time turkeys (and a couple of years ago changed the name of its outlets to Boston Market). The hope is that the world's largest restaurant chain can corner the high end of the fast-food market, while allowing the upstart to benefit from a global marketing...
...will it work? The troubles with Boston Market may have proved that people simply don't want wholesome fast food. However, McDonald's has been on the move under new CEO Jack Greenberg, aquiring Tex-Mex and pizza chains in the past year. And it's not taking too much of a risk - if it can't make the 751 Boston Market franchises (which it snatched at a bargain basement price of $131 million) solvent again, it can easily convert some or all of them into McDonald's or other eateries for significantly less than the cost of building...