Word: marketing
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Dates: during 1990-1999
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...much choice: half of all soybeans, about a third of the corn crop and substantial quantities of the potatoes grown in the U.S. come from plants that have been genetically altered. And many more g.m.s are in the offing, including alfalfa, lettuce, broccoli and cabbage--if there's a market for them. Some skittish U.S. farmers now say they may plant fewer g.m. seeds next spring...
...interest of disclosure, let me say that I love television. I grew up watching it, even spent several years working for a network. I continue to be a zealous consumer. Some people can deconstruct the tiniest movement of the stock market; I can tell you what happened last night on Buffy the Vampire Slayer. In our house, the tube-to-people ratio is a hefty 3:2. I have the same respect for television that an avid deer hunter has for guns--in order to appreciate the pull of the medium, I think you first have to understand its firepower...
Technology isn't weird science; it's everyday life. It's e-mail. It's the government wanting to bust up Microsoft, Y2K threatening the globe, the Internet challenging the mall. Ignore it? O.K. But then forget about beating the market, and go buy an index fund. Really. You'd get a market weighting in tech stocks (24% of the S&P 500) along with low expenses and tax-efficient management. That's a great deal...
...trying to do better, though, tech stocks are critical. Of 1,958 diversified stock funds, 673 were beating the S&P 500 through October. Only 16 of them have less than 5% in tech stocks, Morningstar reports. Since 1992 only 1 in 5 diversified funds that beat the market each year did so without a slug (at least 5%) in tech...
...confusing--just what does Cisco do?--and volatile and pricey. But even strict-value managers, who focus on low stock prices relative to earnings, buy them. "Get your head out of the sand," Scott Black at Delphi Management advises tech sissies. Look for normal stuff--little debt, market dominance, sustainable advantage, strong brand, good managers, a commitment to research and development. You can find tech companies priced right. Black's favorites include electronics suppliers Arrow and Nu Horizons...