Word: marketing
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Dates: during 1990-1999
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...wonder whether the writer of "In Defense of the Microsoft Monopoly" can see how his arguments apply to the Microsoft situation (Opinion, Nov. 17). First, his claim that the Sherman Anti-Trust Act targets monopolies which rely on market power rather than market merit is amusing. I would like to ask: Does Microsoft truly possess a monopoly because its products are far and away the top in their field, or is it instead because of the chance licensing of the DOS operating system by IBM for the PC, which led to a massive install base for Windows...
Consider charitable donations of assets that have greatly appreciated. You can take a full deduction for the market value of the asset, yet skip the capital-gains tax. If you aren't sure which charity you want to favor and you're giving cash, consider establishing a gift fund to reduce your estate. You can choose where to send the money next year. A number of mutual-fund companies have such funds, though they give you less freedom in choosing where to ultimately direct the money...
...people to be confused and think that we're not in a hypercompetitive environment. Windows is facing competition from Internet terminal devices, Linux and other things. One of the ironies of this decision is that it says there are these serious competitors coming along, and then it defines the market in such a way that those competitors don't even exist...
...there it's into the reservation and a three-minute boat ride to the United States." The going price is $500. Those who don't arrive with the aid of smugglers simply walk off the reservation and catch a Trailways bus. The local bus stop is the Big M Market in Massena, N.Y. Says the manager: "They come in every other day." But an understaffed border patrol can only do spot checks there...
...monsters, with trading cards linked to games linked to television shows linked to toys linked to websites linked to candy linked back to where you started--a pestilential Ponzi scheme (see foldout graphic). Smelling profits, America's conglomerates have pokeyed up to cash in. Hasbro paid $325 million to market the toys. The WB network (owned by Time Warner, the parent company of this magazine) swept up exclusive rights to the top-rated animated TV series. Warner released the Pokemon movie (see review above), which opened on Wednesday last week and saw thousands of children calling in sick from school...