Word: marketing
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Dates: during 1990-1999
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...With numerous loops to hold tongs and sundry cooking instruments, chef pants have been popping up in unpredictable places---like on student backsides. Senior Brenna Haysom, who purchased her stylish slacks at a Gypsy flea market in Paris, now wears them when it rains because the synthetic material from which they're made (for obvious reasons) dries quickly...
...they are not just big. They are the Man, and the Man is unwieldy, massive corporations who have invaded America from within and come to dominate the market with their one-style-fits-all versions of stores, restaurants and technology...
More than anywhere else, Jackson's Manichaean analysis crashes in its appraisal of entry barriers in the operating systems market. They are not nearly as high as he believes. Given the lightning speed with which information technology today is generating novelty, recent developments threaten not just to lower purported barriers but shatter them entirely. Java, a universal language being developed by Sun, should drastically decrease dependence on Windows. Internet servers that allow surfers to bypass Windows are also on the rise. As one venture capitalist at Accel Partners puts it, "in the past six months, we have not seen...
Regardless, maybe successful companies should just adopt the following enlightened policy: be nice to competitors on e-mail. After all, Microsoft was so darn pugnacious towards Netscape in some of its internal memoranda! Pretend the market is a touchy-feely place. Sanitize the weeping and gnashing of teeth that economist Joseph Schumpeter identified as crucial to a market's quintessential process of "creative destruction." And above all, be sensitive--you should be well within your rights if you do all that, correct...
...only legal guideline congealing from Jackson's royal hemorrhage is that benefitting consumers through constant innovation in a fluid market is wrong. And this blatantly contradicts the rationale of antitrust itself. So much so, in fact, that it becomes quite clear His Majesty's inquest is not about delineating general guidelines. It is about destroying the very idea of general guidelines...