Word: marketing
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Dates: during 1990-1999
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What's the worst-case scenario? For Gates, it would be the court-ordered breakup of his company, but the investor might not fare badly. AT&T's spin-offs have consistently beaten the market since the government split that company. Forcing Microsoft to make its Windows source code available, opening it to competition from software writers would sting. But it would also produce incremental licensing revenue. Forcing Microsoft to design Windows to boot up AOL or another Web address would erode its dominance. But PC makers are starting to win that kind of flexibility on their own. It comes...
...believe emotion is the true heart of all toys. To become healthy again, the industry must return control to the real experts, the entrepreneurs, inventors and designers who are intrinsically connected to this emotional dimension. As long as the M.B.A.s hold the toy-industry reins and the stock market is God, Toys "R" Us will remain a boring place to shop, and our children will continue to be the big losers. TIM EFFLER S.O.E.D.A., Inc. Cincinnati, Ohio...
...impulsively," says Betsy Taylor, executive director of the Center for a New American Dream, a nonprofit group that offers tips for parenting in a commercial culture. "We're creating a generation of hyperconsumers, and this is just one more step toward that." In a survey conducted by Internet market-research firm Esearch, 49.7% of parents said children under 18 should not be allowed to make online purchases...
...that old coat, consider donating stocks. Donations of stock can beat coats or even cash. Charities can sell the shares of donated stocks tax-free, even if the price has doubled over your cost. And donors get breaks too: no capital-gains tax, and a write-off for the market value of the stock...
...would not rule out that it could be used to house vacationing civilians. It suddenly appears that the trillions the U.S. sank into its space program in the '80s may have been more than simply hubris, creating an infrastructure that will allow it to corner the potentially lucrative private market for space travel in the 21st century. No word yet on the publishing date for the Lonely Galaxy Guide...