Word: marketing
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Dates: during 1990-1999
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...they said it wouldn't last. When a brash, upstart paper called USA Today burst onto newsstands in early 1982, scores of skeptics said there would never be a sustained market for a daily newspaper with no regional focus. Those nonbelievers are eating their words Wednesday with the news that USA Today now boasts the largest circulation of any daily newspaper in America, edging out longtime leader The Wall Street Journal. For many newspaper purists it was a sad day, as the flashy newcomer that first incorporated high-tech graphics and eye-popping front-page color knocked off a sophisticated...
...When first published, USA Today was facetiously labeled "McPaper" by the newspaper industry's old guard. They said it read easily - too easily - and left readers devoid of intellectual nutrition. But the market has clearly proven that many Americans are attracted by simple, accessible news. Further, many of the older, more traditional papers, such as the Los Angeles Times, Boston Globe and Washington Post have absorbed a lot of the innovations that USA Today brought to the field. All are now using color, flashier graphics and shorter stories. Even the hallowed New York Times wouldn't be far from...
...hurt consumers. Although not a final verdict in the nearly year-long antitrust case filed by the U.S. government--that will be delivered within a few weeks unless the parties negotiate a settlement--the findings clearly side with the government by declaring Microsoft a monopoly in the operating systems market and rebuking all of Microsoft's claims to the contrary...
...trial included substantial evidence that Microsoft used strong-arm tactics to discourage its competitors from developing software that would rival Microsoft's own products, attempted to collude with Netscape in order to divide the market for Web browsers, linked products to force consumers to purchase both its operating system and its Web browser and gave preferential treatment to companies that pre-installed Microsoft's Internet Explorer on their computers...
...Ninety percent of Intel-based personal computers now come with Windows pre-installed, giving Microsoft effective control over the course of technological development in the software industry. Furthermore, the fact that Microsoft has discouraged innovation from its competitors has undoubtedly curbed the introduction of new products onto the technological market...