Word: marketing
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Dates: during 1990-1999
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...Nearly half of all stockholders are baby boomers, the oldest of whom are just 11 years from retirement age. We're getting perilously close to the day when boomers will slow or, gads, reverse their stock purchases. When that day comes, I believe the market will enter a long period of subpar returns...
...smug. Consider that more than half the population is being left out, and if the stock market is really our ticket to retirement bliss, that must change. Individual Social Security accounts that let taxpayers direct part of their payments into stocks would be a start...
...stake so that it seems they are less inclined to go it alone. That may mean Merrill Lynch, down 30% from its high last April, is a better bargain than E-Trade, down 68%. Merrill is in the advice biz, which may have value after all, especially if the market continues to churn...
...Garnick says he stepped down as CEO "for the good of the company," though he continued as chairman. But he says, "I was being boxed out of key decisions." Garnick resigned from the board of directors a few months before the company went public last July. The company's market capitalization is now about $250 million, 5% of it Garnick's. The moral of his story? "Don't go into starting your own business with rose-colored glasses," Garnick says. "Go in with your eyes wide open...
Even in those days, GM was spending $2 million to $3 million a year to fight trademark-infringement cases on the periphery of its main line of business, trying to rid the market of unauthorized Chevy baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion...