Word: marketing
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Dates: during 1990-1999
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...Christmas season fast approaches, dot.coms flush with cash from their stock-market offerings, are pumping money into old media and stretching the creative limits of Madison Avenue. "If you don't gain market share now, you're never going to get it," says analyst Henry Blodgett of Merrill Lynch. By the end of this year, e-commerce companies will shell out $2.5 billion on traditional advertising, according to PaineWebber. That may be just a fraction of the $80 billion U.S. ad market, but it's four times what Net firms spent in 1998. For the moment, dot.coms are actually spending...
...beleaguered television networks, the explosion of dot.com advertising is helping to push up rates 10% to 20% this fall. "It's created an unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media...
...worth $23 million. He hired only women--"Knox's Foxes," they were called--to discourage distracting office romances. His longtime companion was Billie Cherry, a woman who worked for him. Cherry and her friend Terry Church followed Knox from Pittsburgh to Keystone. The bank moved aggressively into the national market for "subprime" home-equity loans, which are riskier than first mortgages but generate higher interest payments. Keystone was earning about 5% profit on its assets--more than double the industry average--by the time McConnell died...
...began tumbling down, though, after the subprime lending market collapsed last year, leaving the bank undercapitalized. Federal regulators came to review the books but were overwhelmed by chaotic records that filled much of the bank, a warehouse and an old schoolhouse...
...sure are proud of ourselves. Technology lets us work less and do more, while the bull market lets us save less and put more away for retirement. A new study celebrates the finding that a record 48% of American households own stocks, which now account for 35% of all household financial assets, at least a 50-year high. On Oct. 29, PBS will air Stockholder Society, a special that extols the virtues of the public's widening stake in the economy. Yes, we're doing some things right...