Word: marketing
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Dates: during 1990-1999
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Moreover, Lawrence said foreign correspondents have to fight to get air time in the American news market...
...still produce an audience of 18 million in a prime-time hour. Try to get that many visitors to your website in a day or a week. And cyberspace brands are not exempt from an old law of advertising that says share of mind leads to share of market. It's no wonder, then, that Web companies are widely dependent on the tube, as well as newspapers, magazines (thank you very much), radio and billboards, to imprint their brand names on as many brains as possible--particularly consumers who aren't online...
...Recently, the anime invasion has received a fresh dose of life. "Specifically, there's the airings of 'Sailor Moon', 'Dragonball Z' and 'Pokemon' on broadcast TV, as well as an expansion in the market of video tape/DVD translations of anime," Huang said. "More movies and television series are being marketed in the U.S. as we speak...
...shows unmangled by censorship and poor English dubbing jobs--was available only by a few small commercial companies at relatively expensive prices or through fansubs, which are subtitled translations done by fans for fans, not for profit. In the past years, the commercial scene has grown tremendously as the market has blossomed...
...invited to a seminar at Source Magazine recently and found out something disturbing from the publication's president. For a while now, Timberland has carved out a large share of the African-American consumer market. It's not a stretch to say that the African-American consumer has made Timberland such a dominant presence in the apparel and footwear market. Imagine my surprise, then, when we were told that Timberland refuses to advertise in Source, a magazine with one of the largest circulations in this market. Furthermore, Timberland doesn't advertise at all in any magazines that target African-Americans...