Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...days, three quick Fed rate increases were viewed as evidence of a booming economy and unavoidable inflation--the steps that lead to a stock market stumble. Now, though, Fed hikes don't have that kind of impact because inflation has proved inert for a decade. Even if the Fed raises interest rates a third time this fall, it won't necessarily jolt the market...
What should you own? If rates keep rising, the rotation into cyclical stocks like Alcoa and Caterpillar that began in April but stalled over the summer could regain momentum. "That play has been shaken but not yet disproved," notes John Manley, market strategist at Salomon Smith Barney. In the fixed-income world, short-term securities are best because they are easily held to maturity and rolled into higher-paying investments...
...Blair Witch Project suggests that the film industry is on the verge of a great democratization. The technology is now in place to change the way films are made, sold and shared. Thanks to computers, digital cameras and the Internet, many independent filmmakers can afford to make, market and distribute their own work. Perhaps the immense pool of film talent that has lurked just beyond our local multiplex movie theaters has a better shot at the big screen now that it's armed with the resources to create a blockbuster of a different flavor. The savvy directors of The Blair...
Experts who follow this emerging business-to-business electronic-commerce market call it frictionless, because no faxes, phone calls or paper trails snake back and forth to clog the communications channel between buyer and seller. That is just one aspect of these new wholesale channels that has analysts salivating. B2B companies "are going to reshape the entire economy," says Charles Finnie of Volpe Brown Whelan & Co., an investment-banking firm based in San Francisco. "It's not unlikely that Mr. Greenspan will be sitting in front of Congress in the next couple of years saying one of the main reasons...
...with life on Mars? Steve Jurvetson, a partner in Silicon Valley venture-capital firm Draper Fisher Jurvetson who has invested in FastParts, an electronics trading exchange, and Sonnet Financial, an online foreign exchange, calls B2B "the iceberg waiting to emerge." "Most people," Jurvetson says, "understand the business-to-consumer market because they are consumers themselves. It's kind of like the Beardstown Ladies' investment protocol: use a product, come to understand it and then invest in it. With business-to-business, though, unless you are entrenched in that industry and really understand that market segment, you are not going...