Word: marketing
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Dates: during 1990-1999
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...phone company's effort to broaden its right to circulate information among its own divisions, the decision hit a raw nerve--the one that jangles with every telemarketing call. True, all manner of corporations are already trading your personal details in an estimated $3 billion-a-year data market. Most websites are collecting your browsing preferences on the sly, many banks are selling account records on the open market, and sensitive medical files remain vulnerable to snooping. "Americans have little clue about what happens to their personal information," says John Featherman, president of Privacy Protectors, a consumer-consulting firm...
More than 30% of U.S. households own stocks of some form or another, whether in investment accounts, mutual funds or retirement plans, up from 12% just 10 years ago. While an ongoing bull market has lulled us into a sense of security about investing, the reality is we are taking greater risks with our money than any other generation in American history. Many of us even take this a step further, buying "speculative growth," i.e., highly risky Internet and technology stocks, breezily ignoring the potentially precipitous downside...
...tech firms, up from 12% just four years ago. "The extended period of prosperity has encouraged people to behave in ways they didn't behave in other times--the way people spend money, change jobs, the quit rate, day trading, and people really thinking they know more about the market than anyone else," says Peter Bernstein, an economic consultant and author of the best-selling Against the Gods: The Remarkable Story of Risk. "It takes a particular kind of environment for all these things to happen." That environment--unprecedented prosperity and almost a decade without a major ground...
...thin the crowd at your next cocktail party: launch into the theory of three steps and a stumble. Those who sense an imminent tale of baby's first steps will flee first. You'll lose the rest when they realize that you're talking about a bear-market harbinger that worked in the '80s. For this is a new age, and if anything is deadlier than a kid story among adults, it's a cautionary tale of how the stock market behaved in the pre-Crash, pre-Internet, it-may-as-well-be-prehistoric...
...Class of 1994 had the benefit of entering Harvard during a period of hightened mobilization. Yet the class didn't seem to get much out of the Desert Storm debate. With each succesive June, the market in thin-skinned fire-brands gets weaker and weaker...