Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...Fiorina faces a slew of similar challenges as a company renowned for its engineering proficiency takes on fleet competitors like Dell and Sun Microsystems, which have decidedly jazzier images. "The old joke about HP is they'd market sushi as cold, dead fish," says Merrill Lynch analyst Steve Milonovich. "Right now they just don't have much of an Internet aura." Company officials admit they've been a little bit late to the I-party, losing critical market share to Sun in the server business and playing catch-up with its highly touted e-services offerings. "Clearly, we need...
...what a wild ride! You would think, perhaps, that the Japanese would be used to it. After all, this is the nation that saw a helium-pumped stock market rise 500% in the 1980s, the country that experienced some of the world's fastest economic growth from 1949 to 1991, the land where "better, faster, cooler" products are a national obsession. But frankly, the Japanese are not enjoying the financial ride they are on at this moment. Since the start of the year, Japan's Nikkei index has gone up nearly 30%. (In the U.S., the Dow has risen...
...billion of Japanese equities on average each week, according to Bridgewater Associates, a money-management firm based in Wilton, Conn. At the same time, locals have sold more than $2 billion worth each week. Cashing out? You bet. That imbalance between sellers and buyers finally caught up with the market last week, which ended in a 4% dive...
...keeping with those archetypal imperatives, the mercurial Jobs seems to have returned from the wild a far more disciplined and effective executive, but his first moves still basically consisted of tearing the place apart--restocking the boardroom and labs with trusted NeXTers, ending the belated effort to build a market for Mac clones, spiking ancillary projects like the Newton palmtop and the Claris software subsidiary and replacing the bewildering tangle of product lines (raise your hand if you know the difference between the PowerBook 3400c/180 and the PowerBook 1400cs/166) with just four: the G3 desktop and laptop machines...
...tangerine or blueberry, comes the iBook, Apple's "iMac to go," a clamshell-shaped laptop that promises to do for the portable market what iMac did for the desktop--sell like crazy and leave the rest of the industry playing catch-up. The iBook, available this September, morphs iMac's elegant, curvilinear design and Life Savers colors into an affordable portable (see chart) with a bunch of minor innovations and one major one: AirPort, a PC version of the cordless phone. AirPort's snap-in card and UFO-shaped "base station" (a $400 optional package) allow up to 10 users...