Word: marketing
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Dates: during 1990-1999
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...opposite page, an ad for an automatic Market Ability Real Call Message System that promises to send voters "messages [that] sound so real, they'll think you took the time to call them personally." Exclamation point...
Imagine how valuable it would be to own the principal directory of Internet domain names. Network Solutions, the Herndon, Va., company that's had the exclusive right to sign up dot-com names for the last five years, is worth more than $2 billion in today's stock market. But who really owns the "whois" directory...
...Pablo in 1984, but says "the interest simply hasn't been there" for a Latino program since. Even the networks' critics largely blame not blind Klansmanship but the belief that white viewers are key to the ratings and ad bucks that big broadcasters seek. "They think about the market," says Screen Actors Guild president Richard Masur, "and you have to address them in those terms." But a scarcity of minority executives and the pigeonholing of minority writers don't help. "Programmers and executives know Latinos only as people they see in their kitchens and gardens," remarks Latina TV writer Julie...
...Bible School is once again attracting families who want to expose their children to spiritual teachings. This summer churches, synagogues and mosques are offering educational and camping programs, and are seeing a boom in attendance, according to the National Council of Churches. The organization points to the highly competitive market for Vacation Bible School materials, with 20 publishers offering dozens of snazzy programs that are designed to appeal to kids' interests. "A Great Bibleland Dig," for instance, combines archaeology with Bible stories...
...thing to do with a stock that's been good to you is sell and pay the tax. But unless you're a lifer, now is the time to lighten up. Already car stocks have begun to erode, slipping 16% in the past two months--amid glowing results. The market is telling us something...