Word: marketing
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Dates: during 1990-1999
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...Street, of course, is never content to buy just Cisco. Too boring, and it doesn't generate enough excitement, let alone commission. These days brokers pitch us the next Cisco nearly every session. The IPO market, as hot as I have ever seen it, is pumped full of next Ciscos, as company after company goes public with a Cisco flavor. Some of these new issues seem to jump solely because they list Cisco as a competitor in the prospectus! Brocade, which makes fiber-channel switches--something that has the look and feel of Cisco--jumped from...
...think everyone sensed that this type of product was going to be cheaper - and better - in the near future," he says. "Iridium costs something like $2,000 up front and $7 a minute - they?re having too much trouble attracting subscribers." Mass-market appeal may have been doomed by a rather shocking deficiency: the phones don?t work inside buildings and in urban areas. So Iridium has been forced to rejigger its target audience from globe-trotting yuppies with big egos and bigger expense accounts to a decidedly different niche: mariners, oil-rig workers and the military. That glamour hemorrhage...
...outstrip price pressures, and the other eye on a shaky Latin America, the Fed chairman isn?t anxious to raise rates. But some of his FOMC colleagues at that big mahogany table have been getting antsy about the Fed?s turning into a paper tiger, kowtowing to the stock market and letting the economy run wild and free. This week?s numbers give Greenspan a perfect reason not to listen. "There?s just no justification for a hike right now," says Baumohl, and plenty of reasons for maintaining the status quo ? mainly that a tightening in the U.S. could make...
...field of biotechnology. The Europeans are at least five years behind in developing a state-of-the-art expertise. ?They are worried the U.S. may have a distinct advantage at producing superior agricultural and meat products,? he says, ?and that they will lose a big market share.? The latest Agricultural Department move is unlikely to soften European opposition immediately. But at the very least, it promises to expose the smug confidence of many biotech proponents to the fresh air of some independent analysis...
...announce that it will file a class-action lawsuit against manufacturers, distributors and importers of handguns. The lawsuit will come on the heels of several suits filed against the industry by cities: Chicago, for example, charges that a glut of guns supplied to the suburbs has fueled an illegal market in cities, while New Orleans claims that safety devices on guns are inadequate. NAACP president Kweisi Mfume told TIME that the organization will seek not financial damages but injunctions ordering the industry to make several changes in its distribution and marketing practices. Among them: improved monitoring of distributors and retailers...