Word: marketing
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Dates: during 1990-1999
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...next e-commerce wave is hurtling down on the Web. It's called the e-market; it's coming soon to an industrial-era sector near you, and Ma may turn out to be its avatar. "Moses' intellect operates on a plane well above mere mortals'," says Joel Friedman, a managing partner at Andersen Consulting, which last month agreed to develop and sell e-market software and services with BizBots. "And we think he might have built a better mousetrap...
...year ago, we were getting lots of sideways glances," says Jon Corshen, V.P. of product marketing for Tradex, based in Tampa, Fla., which built the Metalsite vertical market and NTT's internal marketplace, among others. But eBay's rousing success last Christmas solidified the idea's legitimacy. "Since January," he says, "you can't stop hearing about marketplaces. People are figuring out that if you're just sitting there with a Rolodex, you may be at a disadvantage...
...rapidly evolving face of our country. Even those landmarks of luxury, Malibu, Santa Monica and Hollywood, are merely high class shopping centers with franchises that cater to the very rich. Restoration Hardware, Anthropologie, Pottery Barn and French Connection are just fancified version of their originals--TrueValue Hardware, Costco World Market and the Gap. You can't fool me Los Angeles, I know better. If this is where America is heading, count...
...stocks are also likely to sink if the U.S. market falls. Long term, they make a lot of sense. Barton Biggs, emerging-markets guru at Morgan Stanley Dean Witter, predicts that "coming out of the next cyclical bear market," whenever that may be, "emerging markets are going to be the place of maximum outperformance." Even if he's right, you've got plenty of time...
DRAFT DODGING The patient "gowns" provided at doctors' offices and hospitals offer about as much comfort--and coverage--as paper napkins. Spotting a gap in the market, Hackensack University Medical Center in New Jersey had Cynthia Rowley design a "Hospital Chic" line so its patients could be not just dignified but soigne. The all-cotton ensembles reflect current fashion, with cap sleeves for women and wide-leg, drawstring pants for men. Now, if only she could do something about the food...