Word: marketing
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Dates: during 2000-2009
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...Party-shot was released in September without much fanfare, even though it's the first robo-cam on the market aimed at consumers. The obvious question is, have digital cameras, nowadays equipped with a considerable amount of artificial intelligence, come so far that they make human photographers obsolete? We tried out the Party-shot at a recent office potluck, and came away thinking it's less a substitute for a human photographer, and more a supplement...
...Paris. He is the British wine expert best known for organizing the so-called "Judgment of Paris" - a 1976 blind tasting between French and U.S. wines in which the Americans improbably came out on top. The contest was a sensation, and sparked the explosion of the American wine market. Now, 33 years later, Spurrier is hoping to witness another revolution, this time in India. He went to Mumbai in November to co-chair the inaugural Sommelier India Wine Competition, in which a panel of India-based experts judged more than 450 wines, most of them imported, in a country where...
...Indian market for alcohol - mostly spirits and beer, as well as wine - totaled $14 billion last year, and was one of the fastest-growing alcohol markets in the world. Imports account for only a tiny fraction of that, but with India booming while demand elsewhere stalls, no international beverage company can afford to ignore it. Over the next five years, the Indian market for alcohol is projected to grow at 10% a year - more than in China, the U.S. and Europe combined, according to an estimate by KPMG India. "You've got a sizable population, a growing middle class...
...Drinking patterns in India are unlike those of any other major market. Hard liquor is far more popular than beer and wine, with spirits accounting for about 70% of the market. Nearly all of that is whiskey - a legacy of the colonial fondness for Scotch. India is the largest whiskey market in the world, so American whiskey producers figure they've got a head start in India compared to other new markets. "Indians are preordained whiskey drinkers," says Frank Coleman, senior vice president of the Distilled Spirits Council of the United States, a trade group for American spirits makers. "They...
...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...