Word: marketing
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Dates: during 2000-2009
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...While it may seem a trivial issue to allow rivals like Mozilla Firefox and Apple Safari to put their icons on Microsoft screens, the concession could signal the end of the company's domination of the browser market. Until now, Microsoft has used its near monopoly in operating systems to foist Explorer on Windows users - despite the fact that the browser is widely derided by computer experts and everyday users alike as being clunky. Critics say this brutal marketing strategy explains why Explorer accounts for about 64% of global Internet traffic, followed by Firefox at 25% and Safari and Google...
...OpenForum Europe (OFE), a nonprofit lobbying group advocating open-source software, says Microsoft's tactics have also stifled the browser market, making innovation difficult. But this could change now that Microsoft's competitors will have greater access to consumers. New features and applications are always being introduced in the mobile-computing market, for example, where no dominant operating system exists. "With real browser choice, we expect innovation to take off," says Graham Taylor, the chief executive of OFE. (See pictures of Microsoft's Project Natal in action...
...they only offered you one brand of shampoo on the shelf, and all the other choices are hidden out the back," Kroes said. "What we are saying today is that all the brands should be on the shelf." The settlement won't have a direct effect on the U.S. market, although it could lead to increased pressure on the company to open its systems to rivals there...
...While some competitors remain cautious, Microsoft has pledged its full cooperation. If so, it could mark a new era as the company redirects its business strategy away from maintaining its crushing market dominance and toward something it had fought against for 10 years - greater cohesion with its rivals...
...money and provide bases for operations. "We found one huge hacienda bought by Mexicans with landing strips for major aircraft," he said, showing the photo of a concrete runway built in a seized jungle property. The traffickers have also been unloading an increased amount of crack onto the Honduran market, which is sold on corners by street gangs like the Mara Salvatrucha, he said...