Word: marketing
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...speculate that the Chinese government's sudden announcement that Disney could go ahead may be timed to precede U.S. President Barack Obama's first visit to China Nov. 15-18, which will include a stop in Shanghai. "It's a huge investment," says Shaun Rein, managing director of China Market Research Group in Shanghai. "By allowing this now, it gives face to Obama and really shows that China and the U.S. need to work together to get out of this financial malaise...
...Disney has also made several market miscalculations. Analysts say the company, in trying not to make the same mistakes it did at its Paris resort by failing to tailor the Disney formula to local tastes, may have gone overboard in its efforts to adapt the Hong Kong venue to Chinese customers. For example, the park's restaurants originally planned to serve shark's fin soup, a Chinese delicacy, until environmentalists protested. But the biggest knock against Hong Kong Disneyland - of which the Hong Kong government owns 57% - is a lack of attractions. In July, Disney and the government moved...
...Disney officials dismissed concerns that a new park in Shanghai will steal Hong Kong customers. "We see that Hong Kong Disneyland and the Shanghai park as complementary," said an official in an e-mail. "We believe the Greater China market is large enough to support multiple parks...
...beyond that. "Any kind of stimulus must be for a brief period of time or it doesn't work," says Saft. "If they're given a long period of time, there wouldn't be much movement early on because people would sit on the sidelines and watch the market...
There are also some who see the credit as disruptive to market cycles. Sales and pricing ultimately have to be set organically, not by short-term government subsidies, says Bose George, an analyst at Keefe, Bruyette & Woods. "Pricing has to be determined by how much money people have to spend and the interest rates they have to borrow to buy the home," he says. "The tax credit - while it could help in the short-term - is not meaningful in the longer-term." Says Widner: "It postpones the inevitable reconciliation...