Word: marketing
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...substantial fraction of the world reading public, including a fair amount of America, that won’t have ready access to the print version,” Buell says, referring particularly to universities in the People’s Republic of China as one example of a potential market which will likely not be able to capitalize on the information in the work because of minimal acquisition budgets. “There would be a case where some virtualization strategy would be well-advised, and maybe [“Literary History”] could be sold for rights that...
...researchers in the United States will be able to test the world's newest and largest wind turbine blades -- blades roughly the length of a football field -- and that in turn will make it possible for American businesses to develop more efficient and effective turbines, and to lead a market estimated at more than $2 trillion over the next two decades...
...emphasized by the panelists was the need to reconcile the lack of connection between the theater community at Harvard and the vibrant Harvard network in New York City arts. Describing this network, producer Karina A. Mangu-Ward ’05 explained, “We facilitate and co-market. We see each others’ shows even if we aren’t directly working with one another.” The difficulty is in knowing that this community exists and knowing where to find it. “I’m not going...
...three arbitrators who in 1999 determined the fair market value of the Zapruder film of the assassination of President John F. Kennedy...
However, there are several forces set to join the battle that could change the power balance. Not only are more expats finding Mexico's climate and low costs welcoming, but investors are flocking to Mexico as a growth market for health care and senior living. "Many in the baby-boomer generation have seen their retirement savings disappear and it is not likely those funds will be built back up quickly," Crist says, explaining why Mexico, with its low costs, has become attractive. Seeing potential profits, he adds, "the developers and operators of senior housing, which runs the spectrum from independent...