Word: marketing
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Since the U.S. has lost 8.4 million jobs in the Great Recession, this hopeful guide to life after the ax would seem to have a ready market. The authors offer valuable tips for keeping yourself together (exercise, sleep, a sound diet, socializing and staying active) and plotting your future after a job loss...
While Martini and Reed can sound Pollyannaish, given the bleak job market ("If you were unhappy or in a job that wasn't right, your boss did you a favor"), this spirited book should help the immobilized find some footing...
After two difficult years - in 2009, the mobile market declined for the first time since 2001 - the handset industry appears to be on its feet again, according to research firm Gartner Technology, with sales stabilizing at 340 million units sold in last year's fourth quarter. Some analysts expect the worldwide mobile-subscriber base to almost double...
...well as one of the world's first semiconductors. By the early 2000s, it had also produced the best-selling mobile phone of all time, the StarTAC, the world's first clamshell. It surpassed that feat with the ultra-sleek Razr, introduced in 2004. The Razr transformed the mobile market, and more than 100 million units were sold in its four-year run. It was the iPhone of its time. (See the top iPhone applications...
...cost of that failure? By 2008, market value had fallen by more than $37 billion in less than 18 months, and in 2009, Motorola's market share was halved from the prior year. Motorola fell from the No. 2 mobile manufacturer globally to barely eking out a spot in the top five, leading some to suggest that the handset unit should close shop. Investors, including billionaire activist shareholder Carl Icahn, began agitating for Motorola's breakup...