Word: marketing
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...Some technology companies are also doing deals to diversify into adjacent businesses to gain market share. Adobe's acquisition of Omniture will expand Adobe into Web analytics, where demand has been growing for programs that monitor website traffic and improve online advertising. Oracle's $7.4 billion purchase of Sun Microsystems expands the software company into the computer hardware market and Cisco's recent $3 billion bid for Tandberg will boost the company's presence in the growing videoconferencing market...
...vaccine is far from ready for public consumption, and researchers think that even if future trials confirm its utility, it may never reach the market. That's due in part to legal hurdles - drugmakers fear that patients who take an addiction drug, then later overdose or develop another ailment, like cancer, may lay blame on the vaccine. Addiction experts also caution that no drug-based addiction treatment is a panacea, and that behavior-based quit programs must play a role. "It's good that they're doing this research, but we need to temper our enthusiasm," says Carl Hart, associate...
...Some states that have already tackled substantial health reform could be better positioned than others. Massachusetts, the only state to have enacted universal health-care reform, already has a working exchange and many of the insurance-market reforms called for in federal legislation (such as guaranteeing coverage to anyone who applies and prohibiting premium pricing based on health status). Cantwell based her amendment on a program that already exists in her home state of Washington; called Basic Health Plan, it pools non-Medicaid-eligible low-income residents, steering them into less costly managed-care plans. Critics point out that premiums...
...part through the creation of a statewide self-insured health plan. Derek Slap, a spokesman for the president of the state senate, says, "The hope is that it will dovetail very nicely with health reform nationally." Rhode Island, which has some of the most stringent insurance-market regulations in the country, already has guaranteed issue in the small group market (requiring insurers to accept all applicants) and strict limits on how insurance companies can set premium rates based on health status. "Changing the underwriting laws will be relatively easy for us," says Chris Koller, Rhode Island's insurance commissioner...
...Still, Nichols is among the policy experts who believe that since states already have responsibility for regulating health insurance in the individual and small-group market - the target of most insurance reforms in federal legislation - they will be well poised to enforce whatever new federal regulations are put in place. After all, compared to the relatively simple new rules on the table - insurers wouldn't be able to exclude treatments for pre-existing conditions and would have to sell insurance to anyone who applied for it - many current state insurance regulations are a mishmash of complex formulas and exclusions. "What...