Word: marketing
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...former food columnist for the Chinese-language newspaper Ming Pao. "People know they're from the States. People expect an authentic American flavor," he says. While U.S. brands are well-trusted in a city with widespread concerns about hygiene and food safety, Shaun Rein, managing director of the China Market Research Group, isn't convinced this will translate into a successful restaurant business. "7-Eleven is going to have a hard time," Rein says...
...Ford needs to be more aggressive in the India car market, which is expected to grow 10% this year. One of the first foreign car makers to set up shop in the country, Ford in 1996 established a joint venture with domestic vehicle manufacturer Mahindra & Mahindra. But 13 years later, it sells just 2,000 vehicles a month in India in the compact and mid-size car segments, according to the New Delhi-based Society of Indian Automobile Manufacturers. India's biggest car company, Suzuki India, sells 57,000 cars a month in the same segments; Hyundai sells...
...Ford's problem is its low profile in what will likely be the key markets for auto sales growth over the next several years. In the first six months of 2009, the carmaker's U.S. sales fell 33% and European revenues shrank 39%. While Western economies look set to remain in the doldrums for the foreseeable future, most Asian countries are registering surprising growth and auto sales are bouncing back. India and China are particularly bright spots; the latter has surpassed the U.S. to become the world's largest car market. Sadly for Ford, Asia accounts for a mere...
...Tata Motor's Nano city car, "its aggressive pricing from Ford," says Hormazd Sorabjee, editor of AutoCar India magazine in Mumbai. "It could be the cheapest Ford in the world." Says Colin Langan, auto-industry analyst for UBS Financial Services: "Ford's latest moves are all about gaining market share." (See the 12 most important cars of all time...
...Jagdish Khattar, former managing director of Suzuki India who now runs Carnation Auto, an independent multibrand auto sales start-up, attributes Ford's poor showing to a lack of the right mass-market product. Its India models - the Fiesta, Ikon and Fusion - are relatively large and expensive (for India). Small cars - those powered by engines of 1.5 liters or less and generally costing no more than $8,000 - drive 70% of auto sales in the country. "Ford was operating in just 30% of the market," says Khattar. "All the action was happening elsewhere." The diminutive Figo is Ford...