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Word: marketing (lookup in dictionary) (lookup stats)
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...which is only now receiving widespread publicity, requires millions of native Puerto Ricans to replace their birth certificates starting July 1. Many of the documents, which were routinely used on the island for everything from school enrollment to sports-league registration, have been stolen and sold on the black market over the years...

Author: /time Magazine | Title: The World | 3/15/2010 | See Source »

...Unlike its fellow nominees Up, The Princess and the Frog, Fantastic Mr. Fox and Coraline, The Secret of Kells has no star voice actors or big-studio promotional machine behind it. Its relative obscurity is typical of the lopsided world of children's films. There's a huge market for the sort of loud and cheerful entertainment that features singing chipmunks, love-struck vampires or wisecracking species from the Pleistocene era; family films regularly top the annual box-office blockbuster lists. But there's almost nowhere for quieter, less merchandise-ready, sub-$150-million-grossing movies...

Author: /time Magazine | Title: Sundance for Squirts | 3/15/2010 | See Source »

...kickbike market is still small: Americans buy about 15,000 a year, vs. 15 million bicycles. But sales have grown steadily, even though in the U.S. they're sold almost exclusively online, with no advertising, by skeletally staffed e-tailers like Diggler and SidewalkerUSA. "I do need to push it more," says KickbikeAmerica's laid-back chief, David Nadolski, who recently quit his day job to focus on selling and promoting kickbikes. "Clients love them...

Author: /time Magazine | Title: Kickbike and Enjoy It | 3/15/2010 | See Source »

...studio's co-chairmen, Marc Shmuger and David Linde, "pushed back the Green Zone postproduction and release to allow Greengrass to find the film - and an ending - in the editing room." The movie's budget was at least $130 million, plus another $100 million or so to bring to market, and is unlikely to return even half that sum to Universal. The Green Zone shadow, plus the failures of a bunch of other Universal movies (Land of the Lost, Bruno, Funny People, Duplicity, State of Play, etc.), cost Shmuger and Linde their jobs in October. Their legacy projects - this...

Author: /time Magazine | Title: Box Office: Alice Turns Damon a Sickly Green | 3/14/2010 | See Source »

...dependent on the same regulators who failed us last time. And those rules would have to apply to all bank and non-bank institutions, including the payday lenders who contributed so generously to Corker's campaigns; otherwise, the loan business would simply move to the unregulated corners of the market...

Author: /time Magazine | Title: Why the Dems Need to Hang Tough on Financial Reform | 3/13/2010 | See Source »

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