Word: marketing
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...that Baidu's shareholders are likely to complain. The company already collects 64% of the revenue generated by search engines in China via advertising, according to Analysys International, a market-research firm, and claims 76% of overall search traffic. The comparable figures for Google are 31% and 20%. If Google soon shuts down its Chinese search engine (Google.cn) - as most analysts believe it will - Baidu will grab even more. Dick Wei, senior analyst at JPMorgan Securities in Hong Kong, estimates that if Google loses a quarter of its China traffic, Baidu will reap a 6% gain in revenue; the gain...
...went public on the Nasdaq the following year, raising more than $100 million in the process. It was by far the most successful Internet IPO since the dotcom bubble burst in 2000. One of its earliest investors, in fact, was Google - before the company entered the China market in 2006. It paid $5 million for a 2.6% stake in Baidu in 2004. But Google sold its stake in Baidu for about $60 million two years later, and entered the search business in China on its own. It was game...
...Baidu got traction in its home market by focusing its search engine on China-centric information. "Initially, we were better [than Google] on stuff a Chinese Internet user would search for," says one insider. "They've since closed that gap somewhat, but that emphasis early helped us get and maintain our lead.'' Baidu has also introduced a question-and-answer service called "Baidu Knows," which is a hit. And the company just won a big legal battle when a popular music-download function it offers was cleared of copyright infringement by a Beijing court. The complaint had been brought against...
...financing dried up. I am in my 60s and I've never experienced a downturn like this. Three years ago, three contractors would bid on a project. Now 90 contractors bid on a project. That is how desperate people are." (See why teens are suffering in the current employment market...
...chef totally believes in it and that it celebrates a very real value: the value of fresh fish. It's easy to make fun of the New Naturalism, but at its heart is an almost Shinto-like reverence for nature. Tom Colicchio, who helped found the modern green-market-gastronomy movement at Gramercy Tavern and then Craft, says, "Some people think manipulating food is the job a chef does. It isn't. Flavor comes first. You treat it with respect and keep its natural taste. I want people to say, 'I never knew scallops tasted like this.' " (Watch TIME...