Word: marketing
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...landscape not even WALL-E could clean up. The desaturated color scheme makes the whole world look as if it were left outside to die, and it was. Marauding punks prey on solitary travelers for water, food and clothing. With all industrial and agricultural sectors in shambles, the fear-market system applies: survival of the meanest. Or, in Eli's case, the purest. He's a good man with a Good Book - a rare extant copy of the Bible, whose possession he will defend with his life. (See the top 10 movies...
...sheer economics; books were largely considered a luxury item that could only be used once. For years, Penguin was the lone foreign publishing presence in India. But as the economic outlook in the country brightened, so has the outlook for aspiring authors and publishers. Sensing a new and growing market, foreign publishers like Harper Collins and Random House have set up shop in the outskirts of New Delhi. Retail space for books exploded, with big chain bookstores opening in cities, airports and hotels across the country. "It all happened pretty quickly: shopping malls came up, big bookshops came...
...Despite the enthusiasm, the exact economic trajectory for the books is still open to interpretation. The Indian market, despite being considered one of the fastest growing in the world for English language titles, is unique in the world. Unlike in the U.S., where purists lament the disappearance of the independent bookshop from Main Street, three quarters of India's estimated 2000 bookstores are small, independent dealers, the majority of which still don't use computers to track sales. "So there's no way of finding out exactly what?s happening," says Padmanabhan...
...near and far. A paperback copy of Malcolm Gladwell's latest is propped next to Nandan Nilelkani's home-grown bestseller. Privanka Malhotra runs Full Circle book stores, an independent chain of four stores, and has seen the difference that the influx of publishers has had on the the market. "The fact that now we have a lot of publishers that have come in from America and Europe, we have access to a lot more [books]," she says. "It's growing, but we still have a long...
...festival crowd, looking for his big break. But figuring out how to become the next Indian literary star isn't easy. "My book is a dark coming of age story where nothing really works out for anyone," he says. "I don?t even know if there?s a market for that...