Word: marketing
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...Europe. The company says European drinkers have been gradually switching to wine and spirits in recent years, causing sales of beer to decline sharply. In beer-loving Belgium, the problem has been particularly acute: beer sales plummeted 20% from 2000 to 2008. One reason for this, according to the market-research firm Euromonitor International, is that the Belgian population is aging and thus less likely to go out to bars to drink. And the trend shows little sign of reversing. Fifty years ago, the average Belgian drank 118 liters of beer a year. Today, the figure is 86 liters...
...doesn't follow the American blockbuster model. "There's a lot of American fiction on the fringes that is very daring," he says. "But it is judged not by courage or the risks that it takes but by its success." By contrast, he says, "European literatures are not so market-driven. An Estonian writer is not striving to write a best seller, because what would be a best seller in Estonia...
That morning, Sifuentes, an Adams House tutor and Expository Writing 20 preceptor, went to Whole Foods Market to buy ingredients—always vegetarian, usually vegan, and almost all organic...
...words will be little comfort to Chen Li. Like millions of other Chinese, the Beijing-based Web developer is struggling with one of the side effects of the country's stimulus efforts - a runaway property market. Fueled by cheap credit, property prices have grown steadily since mid-2009. A government survey of 70 medium- and large-size cities found that in December, average housing costs jumped 2.1% over the previous month - the fastest increase in 18 months. (See pictures of China's infrastructure boom...
...year. By combining that with his wife's $13,000 salary as an office administrator, the couple estimated that they could afford a $260,000 apartment. But after more than a year of searching, and touring some 50 potential homes, they're still renting. In the heated market, sellers kept raising the price thousands of dollars just as Chen and his wife were on the verge of closing a deal, he says. Or worse, apartments listed at affordable prices were often sold within minutes at sums beyond Chen's comprehension. "In the end, we had no choice but to give...