Word: marketing
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...view, the government should focus JAL's operations strictly on the domestic market. Japan has only two main carriers for domestic routes, JAL and All Nippon Airways, but both airlines' international routes have to compete with bigger - and healthier - global carriers. Over the last few years, JAL has continuously cut back on unprofitable international routes, and will continue to do so under its revitalization plan. Today, JAL has roughly three times the number of international routes operated by ANA, but Matsumoto says that if things go according to plan in the next three years, the size of JAL's international...
...vital for Kraft to be viewed as respectful of Cadbury's British values - especially in the U.K., the world's second largest candy market. But it needn't be unprofitable. Take the Mini, for instance. German automaker BMW, which started producing the cars in 2001 after the collapse of British manufacturer Rover Group, has reaped rich rewards by "playing up the Britishness and keeping a link to the heritage" of its spruced-up new models, says David Bailey, a professor of international business strategy and economics at Coventry University. Ford, on the other hand, fell afoul as the former owner...
...Kraft too, persistence should pay dividends. While the Illinois-based firm has looked sickly in recent quarters, Cadbury has shone. The British business boasts "dominant positions, strong emerging market exposure and the potential for massive margin improvements," Andrew Wood, an analyst with the financial firm Sanford C. Bernstein, wrote in a note to clients on Tuesday. "Kraft," he added, "will benefit from all of Cadbury's strengths." And at a knockdown price. Bagging the firm for a value equivalent to 13 times Cadbury's profit before tax and other deductions amounts to the cheapest food-industry takeover in more than...
...Although Kiwi Cuvée is sold legally in European supermarkets, the tribunal ruled last October that the wine maker, Lacheteau, could not market it under that name in Australia because consumers would wrongly believe it was made in New Zealand. The ruling was hailed by the New Zealand Winegrowers Association, which had brought the complaint to the board. But the indignation of the Kiwis has lessened in recent days after a New Zealand blogger highlighted the apparently little-publicized fact that the cuvée is actually made for Lacheteau by a New Zealand wine maker, Rhyan Wardman. "Kiwi...
...Global sales of wines from the New World - North and South America, South Africa and Oceania - jumped from 3% of the market to 30% between 1990 and 2008, causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead...