Word: marketing
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...Last year was Hollywood's best performance in India to date. The success of the U.S. exports in the world's most prolific movie market - India makes over 1,000 films every year - began a year ago, as Indian audiences from Punjab to Chennai lapped up all genres of films, from Sony's Terminator Salvation to Warner's Harry Potter and the Half-Blood Prince to the Fox Star Studio-distributed Ice Age: Dawn of the Dinosaurs. Even Baz Luhrmann's romantic epic Australia, which tanked pretty much everywhere else in the world, made $2 million on the subcontinent - enough...
...others, India's movie-mad audiences are a vital growth market. Domestic box-office revenues are expected to grow from their $2.5 billion today to over $4 billion in 2012, according to a 2009 entertainment-industry report by the Federation of Indian Chambers of Commerce and Industry and the accounting and consulting firm KPMG. In the past, American studios operating from the Bollywood capital of Mumbai were limited by relatively few outlets; in 2005, there were only 13,000 single-screen cinemas in a country with 1.2 billion people. But India's real estate boom and 9% economic growth rate...
...their families for Christmas. Earlier in 2009, Vietnam launched an investigation of the high-level executives after the airline, a Vietnamese and Australian partnership, reported a $31 million loss from bad bets on fuel futures, agreements on the future price of oil that committed Jetstar Pacific to paying above market rates for their jet fuel after oil prices dropped. (See pictures from the China-Vietnam border...
...Many analysts worry that the detention of Freeman and Marsilli signals a reversal of the Vietnamese government's widely lauded market reforms. With spiraling inflation and the global financial crisis taking a bite out of the country's crucial export sector, some say government hardliners have responded by rolling back economic and personal freedoms. Late last year, Vietnam blocked Facebook and Twitter and arrested a number of pro-democracy activists. Jetstar Pacific, as the only joint venture domestic airline in Vietnam, could have become a target for conservatives who resent giving up control to the private sector - especially as Jetstar...
...Still, Vietnam remains a potentially lucrative growth market that had a stronger than expected showing at the end of 2009, and it remains to be seen if the Jetstar Pacific imbroglio will significantly deter new foreign investors. Even though Communist hardliners have clamped down on some freedoms, the government nonetheless promised in November it would soon allow foreigners to own 49% of local businesses, up from 30%. As Vietnam's Communist Party encourages economic growth without wanting to let go of power, it's only setting itself up for more clashes with foreign partners...