Word: marketization
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Dates: during 1990-1999
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...made his career betting against the short-term odds. No one is longing for environmentally correct transportation. But there has never been as much global political pressure to produce nonpolluting vehicles. In Asia and Europe, where noisy, gas-powered scooters are fast being outlawed, electric bicycle markets are exploding. Analysts like retired GM engineer Frank Jamerson expect even the minuscule U.S. market, led by enviroconscious California, to double this year, as it did in 1998, to a total of 30,000 bikes sold. "How deep is the market?" asks Iacocca rhetorically. "Why does a girl need a 4WD sport-utility...
...wants it? Iacocca is counting on niche markets around the U.S. Retirement communities are an obvious target (he has spent some time playing golf at them lately). Small-town police departments in California already use electric bicycles, mostly made by ZAP Power Systems, a U.S. market leader. Later this year EVG plans to introduce a folding electric bike, which Iacocca figures is just the accessory for the life-style-conscious drivers of minivans and SUVs. "It's like the Trojan Horse," says the prince of promotion. "If I can get enough bikes into garages, then eventually kids are going...
Still, Iacocca's new venture faces a long, steep climb to success. The E-Bike is already nine months late to market (at an entrepreneurial burn rate of $150,000 a month) because of the technical difficulties in producing a finely tuned hybrid to Iacocca's exacting specifications. Instead of selling through bike dealers, EVG will peddle the E-Bike through auto dealers, where advertising budgets are gargantuan and Iacocca's credit impeccable...
...course, we've seen most of this before -- the rocking back and forth, the quibbling over the meaning of e-mail, the bold assertions that the company's own genius CEO doesn't know how much market share his flagship product commands. And now that we've seen the good parts, will anybody care about the rest? Maybe the flacks should rest easy. Forget Fox. C-SPAN 2 is more like...
...religion correspondent David Van Biema. And President Clinton will find that the legendary crusader against communism has some harsh words for capitalism too. In his Ecclesia in America exhortation signed at the weekend, the pope denounced "unbridled consumerism" and a "system (that) considers profits and the law of the market as its only parameters." But to a U.S. President who considers the humming economy his greatest achievement, curbing consumerism will hardly seem like a good idea...