Word: marketization
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Dates: during 1990-1999
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...strategically would have to lose the appropriate number of games to maximize fan interest. Of course that would get him in trouble with Steinbrenner, since maximizing overall fan interest and maximizing the individual revenue of a big-market owner could not be more dissimilar goals...
...immortal, would be supremely interested in perpetuating the game of baseball. He would see the big market-small market dichotomy as unsustainable. Maybe He would support revenue sharing and, God forbid, a salary...
...model, will give good value if you're slightly mobile and even mostly immobile, bound to a couch or just looking for a second PC to knock around the house with. Best news for consumers: IBM isn't the only PC maker that has identified the low-end laptop market. Let the lap wars begin...
This is show business at its most elemental. The annual Independent Feature Film Market, which took place last month at a Manhattan multiplex, typically features some 200 feature-length movies (many not yet even finished) competing for investors, distributors, exposure, oxygen, life. With an atmosphere of equal parts hubris and desperation, it is a cross between a trade show, a film festival and a bazaar, and a far cry from what most people envision when they think of independent film: Matt Damon smoking cigars at a Miramax Oscar party. Since I had long been curious about the unsung breadth...
Near the end of the market's five-day run, the lobby of the Angelika Film Center was still aswarm with writer-producer-directors passing out handbills, waving placards, showing trailers on handheld DVD players, almost literally collaring people to see their films. It was marketing as hand-to-hand combat, an uneasily direct communion between filmmaker and potential audience member. The pitches: a blaxploitation parody starring a white guy! An ex-cop grandma wages war on her grandson's kidnappers! A lost relic with aphrodisiacal powers--Jesus' foreskin--turns up in Manhattan! "Pringles financed my movie," a commercial actor...